1:30pm Gathering & Introductions
Tea as a Lifestyle
Tea is more than a commodity or drink. It is a way of living for a growing number of Americans looking for a way to infuse health and serenity into their lives.
Tea Tasting #1: White & Green Teas
This is the first of four sessions where you’ll be introduced to tea grades, countries of origin, and cupping techniques as we experience specialty teas from around the world.
Understanding Specialty Tea
We follow tea as it travels from the bush to the cup in tea gardens around the world. Discover the unique characteristics of the specialty tea trade.
Creating Tea Foods
Shelley Richardson shares the secrets behind the beautiful recipes and balanced menus found in her three best-selling tea cookbooks.
6:30pm Dismiss for day
Tea Tasting #2: Black Teas
Educating your Customers
Learn how to host in-house tea classes and events which will educate your customers and encourage brand loyalty - while you make a profit.
10:45am Tea Tasting #3: Herbals & Infusions
Tea & Health
You’ve read Bruce Richardson’s articles on this timely subject in magazines such as Fresh Cup and TeaTime. Learn the latest on research studies being conducted worldwide and how you can infuse tea into a healthy lifestyle.
1:30pm Retailing for a Profit
Discover how gift shop sales can boost tea sales and insure your profitability. We share our list of major purveyors where you can source the merchandise you need. This valuable resource will save you countless hours of work and save you thousands of dollars.
Tea Tasting #4 Oolongs
4:00pm Develop Your Tea List
We help you design a unique tea menu while keeping in mind current and future tea trends.
5:00pm Getting Down to Business
We guide you through the steps needed to establish and maintain a profitable tea business. Students receive a model tea business plan and equations needed to insure financial stability on a regular basis.
6:00pm Closing Ceremony and Diplomas