Tea 101 MasterClass

Tuition includes:
All classes - Monday at 2:00 PM until Wednesday at Noon
Class notebook with all PowerPoint printouts
Comprehensive Retail Vendor List
Copy of The New Tea Companion by Bruce Richardson and Jane Pettigrew
Copy of Restaurant Financial Basics
Professional Teas Taster's Cupping Set
Five hours of tea tastings: all tea families and all major producing regions
Tuesday Breakfast and Luncheon
Wednesday Breakfast
10% discount on Elmwood Inn Fine Teas and Benjamin Press products
Class photograph, diploma and press release.


Our 450 graduates have included tea retailers, coffee shop owners, tearoom owners, B & B owners, restauranteurs, chefs, tea bar owners, flight crews, gourmet retailers, educators, clergy, lawyers, health care professionals, wedding consultants, yoga instructors and others who want to be immersed into the tea culture.

Who should attend?


2:00pm    Gathering & Introductions

2:15pm     Tea as a Lifestyle

Tea is more than a commodity or drink. It is a way of living for a growing number of Americans looking for a way to infuse health and serenity into their lives.

3:15pm     Tea Tasting #1: White & Green Teas

This is the first of four sessions where you’ll be introduced to tea grades, countries of origin, and cupping techniques as we experience specialty teas from around the world.

4:15pm     Understanding Specialty Tea

We follow tea as it travels from the bush to the cup in tea gardens around the world.

5:30pm     Dinner on your own/free evening.



8:30am     Complimentary Breakfast

9:00am     Tea Tasting #2: Black Teas

10:00am   Creating a Tea Experience

Hear how Shelley Richardson designed the creative tea foods and events you’ve seen in her three books. This session is always a highlight.

10:45am    Tea Tasting #3:  Herbals & Infusions

11:45am    Tea & Health

You’ve read Bruce Richardson’s articles on this timely subject in magazines such as Fresh Cup and TeaTime. Learn the latest on research studies being conducted worldwide and how you can infuse tea into a healthy lifestyle.

12:00pm    Complimentary Class Luncheon 

1:15pm      Food Preparation Basics

Do you know your “back of the house” from your “front of the house?” What agencies do you contact? What equipment will you need for a tea bar or tea room? How do you go about setting up a tasting program that works for you? We guide you through these crucial pre-launch steps.

2:15pm    Tea Tasting #4 Oolongs


3:15pm     Tea Retailing

Learn how to ensure your bottom line through retail and internet sales. You will receive a comprehensive vendor list.

4:00pm    Develop Your Tea List

It’s time to put your new knowledge into practice. We will assist you in developing a tea list that makes sense for your business.

5:00pm     Dinner on your own and free evening.


8:15am     Complimentary Breakfast

9:00am     Develop your tea menu

It's time to put your talents to work designing a tea list that will suit the needs of your customers.

9:30am     Staffing 

Where do you find staff?  How do you train them? And how do you encourage staff to share your passion for tea? We’ll answer those questions and give you tips to avoid staffing headaches.

10:00am       Educate Your Customers

Learn how you can host in-house tea classes, that will help sell products and develop customer loyalty. Bruce Richardson has presented this class at World Tea Expo.

10:30am     Getting Down to Business

How do you develop a business plan? When will you make a profit? What are the start-up costs? What government agencies should you contact? We give you a CD containing a word processing program tailored to tea businesses. Print it off and take it to your banker!

11:00am     Telling Your Story

Learn to build social media relationships and garner free advertising. We share the essentials of writing your unique story.

11:45am     Closing Ceremony/Photographs

Shelley Richardson wraps up your adventure with an inspiring closing ceremony where you receive your TEA 101 MasterClass certificate.

12:00pm    Dismiss


Tentative Seminar Schedule


There are experiences in life that help to define people....Tea Masterclass was one of those rare and precious experiences for me. Thank YOU!

- Trish Shenck

2019 Tuition Will Be Announced Soon